I just finished reading a Marie Forleo post where she talked about the difference between Fear and Intuition, claim that Intuition makes you feel E X P A N S I V E, and Fear makes you feel contracted.

I was thinking about that.  For hours.  Days.  And I related it to our little world here.  In other words, how do you know what is the right business for you to start?  Do you just follow your gut?  What if your gut isn’t talking?

First of all, try Mexican food.  That’ll get anyone’s gut talking.

Next, pay attention to when you get excited…if even just a little bit…at something you’re doing.  Do you love playing with kids?  Maybe you could run a daycare center.  Does your heart run aflutter when you lead someone through a dark basement?  Perhaps you could start a cave tour company.

More than anything, what happens when you start exploring the idea of taking these fun, gut-talkers into something more?  Like, quitting your job and turning it into your own biz?  Do you get even MORE excited?  Do you find yourself daydreaming about it?

What if you have more than one of those ideas?  For instance, I love helping and coaching people and being up in front of crowds.  I find myself dreaming about it all the time.

But since I was about 20, I’ve always fantasized about opening a bakery.  The idea of being around oozing cinnamon rolls and decadent chocolate monstrosities on a daily basis…well, that’s more than appealing as well.

So, why did I choose to do this?

A few reasons, most of which were the answers I got after doing my research.  And pay attention, because we’re indirectly talking about your situation as well.

1. The Hours.

Running a bakery is never a 9-5 gig.  I would have to get up at 4 am, be there until 9 or 10 pm, and feel physically drained on a daily basis.  I’ve done this kind of thing before in other jobs, and I decided that doesn’t mesh with the lifestyle I want to lead.

2. The Financial Uncertainty

The food industry is volatile, and I’m not willing to put my or my wife’s financial security on the line.  With what I’m doing now, I have a variety of pathways to generate income.

3. Wealth at the Expense of My Health

I’m a fairly healthy guy.  So I inferred that, being around flour, butter, and sugar all day would probably have an affect on that.

Hopefully you’re getting where I’m going with all of this.  I realized that, even though I dream about running a bakery, the realities of it would likely step all over that dream very quickly.  Besides, I can bake at home and get all the kudos I need from my wife and cats.  The cats are especially fond of the salmon and gravy creme brulee I’ve been tinkering with.


Bottom line is this: if you’re weighing different passions and want to figure out which is the one to start exploring, do a little due diligence first to see what suits your lifestyle.  Once you’ve put in the work, imagine what life will be like 6 months, a year, three years down the road.  Factoring in where you are in life, the time and circumstances that surround you…is this something that makes sense for you right now?

If not, that doesn’t mean you should give it up.  Maybe it just makes sense to reformat it a bit.  Could you do that job on the side or on weekends?  Is there some aspect of that dream that could translate to another career?

No matter what it is, take the time to really explore, and look around a lot before you leap.